Programme Overview
Marketing Your Retail Organisation is a three-day executive programme designed to equip retail leaders with practical tools to improve positioning, increase customer acquisition, and grow sales across physical and digital channels. Retail customers now move seamlessly across stores, social media, e-commerce platforms, and digital touchpoints, requiring businesses to operate with clear positioning and coordinated marketing execution.
Programme Objectives
By the end of the programme, participants will be able to:
Define clear retail positioning that differentiates their business and guides all marketing decisions
Build practical customer acquisition systems across in-store, digital, and community channels
Apply digital marketing channels (social, search, email, content, ads) to drive measurable traffic and conversions
Design retention and loyalty systems that increase repeat purchases and customer lifetime value
Track, analyse, and optimise marketing performance using ROI-driven metrics and customer data
