Succeeding in a highly challenging Nigerian business environment requires more than technical skill; it demands strategic agility, deep customer insight, and the ability to make sound decisions under pressure. This programme helps managers and business leaders interpret market shifts, gather intelligence, and design strategies that sustain growth even in turbulent times. Through lectures, role-plays, and practical case studies, participants gain hands-on exposure to proven marketing and sales initiatives that have succeeded during periods of crisis.
The programme also explores why retention has become more critical than acquisition in the current economic climate. As organisations face rising costs, unpredictable customer behaviour, weakened loyalty, and relentless competition, leaders must build resilient teams and reposition their organisations with confidence. Participants learn how to strengthen customer relationships, harness loyalty drivers, and adapt commercial strategies to shifting realities, equipping them to retain high-value customers and navigate critical times with clarity and control.
The Customer Retention Strategies for Winning in Critical Times Programme is designed for sales and marketing managers responsible for driving customer engagement and business continuity in volatile markets. It is ideal for brand managers, channel managers, advertising practitioners, and key account or customer relationship managers across FMCGs, telecommunications, banking, and retail. Participants typically work in environments where customer loyalty, resilience, and agility are critical to sustaining performance.
